Unique Jewelry for a Unique You

We are East Texas #1 Family Owned Jewelry store!

Our goal is to provide you the best service we can offer. Come shop with us where we will treat you like family!!!

Italgem Corp.

Allison Kaufman

Imperial Pearl


For over half a decade, Reigning Jewels Fine Jewelry has been a trusted name in jewelry in Athens, TX and surrounding communities such as Canton, Chandler, Jacksonville, Palestine, Frankston, Brownsboro, Ben Wheeler, Edom, Murchison, Kemp, Mabank, Kaufman and Fairfield. We are a family-owned, veteran-run, and women-run operation. Our mission is to serve our community and provide fine jewelry, brilliant diamonds, colored gem stone jewelry, engagement rings, wedding rings, watches, expert jewelry repairs, custom designed jewelry, and bespoke styles with the highest quality and craftsmanship to last for generations to come and now we buy and sell Gold & Silver Bullion Coin! We pride ourselves on being one of the best independent jewelry stores in Texas! We want you to walk through our doors and feel like you’re at home. As your local Athens, TX jeweler, Reigning Jewels Fine Jewelry continually upholds our high standards of trust, ethics, transparency, and knowledge in our field. We take pride in gaining your trust and offering unparalleled, personalized customer service. We believe wholeheartedly in providing our customers with high-quality pieces at fair pricing so that you can shop with confidence. Our dedicated staff is on hand to help educate and guide you through our wide selection of one of a kind jewelry items. We look forward to seeing you at our jewelry store in Athens Texas!  and We now buy and sell Gold & Silver Bullion Coins, Rounds & Bars!