East Texas #1 Family Owned Jewelry store! For over half a decade we here at Reigning Jewels Fine Jewelry have been the trusted name in Athens, Tx and surrounding areas. We strive for the highest quality of diamond jewelry, colored stone jewelry, engagement rings, all at an affordable prices for everyone.

We also provide superior repair services, custom designs, engraving and appraisals to our customers.

Serving our customers, and our community is our top priority!