Unique Jewelry for a Unique You

East Texas #1 Family Owned Jewelry store! For over half a decade we here at Reigning Jewels Fine Jewelry have been the trusted name in Athens, Tx and surrounding areas. We strive for the highest quality of diamond jewelry, colored stone jewelry, engagement rings, all at an affordable prices for everyone.

We also provide superior repair services, custom designs, engraving and appraisals to our customers.

Serving our customers, and our community is our top priority!

Repair experts

Custom Jewelry Design

We Are Hiring!!

Do you enjoy maling people happy? Are you enthusiastic about the things you love? Are you flexible & creative?
If you are looking for growth, development and appreciation... If you're ready to be a long term, important part of a respected focused organization, WE'VE got the PERFECT situation for you!
For more information Email your resume to: