About Us

Our Store

#1 Jewelry Store in East Texas servicing Athens, Canton, Jacksonville, Chandler, Kemp, Fairfield and surrounding areas. Shop for the perfect gift for that special someone in your life. Discover a world of unique jewelry, luxurious and extraordinary designs. Visit us today and check out out special selection of engagement & wedding rings, custom designs, and watches. We have in house jewelry repair, and access to precious and semi precious colored gemstones and diamonds of all sizes and shapes.

Our Organizations 

Responsible sourcing is an important topic for us and to insure we get you the best deals and premier products we belong to severe organizations who take this to the highest level.

We are members of (IJO) Independent Jewelers Organizations, (RJO) Retail Jewelers Organizations, (JA) Jewelers of America, (TJA) Texas Jewelers Association, Athens Chamber of Commerce, Cedar Creek Lake Chamber of Commerce, East Texas Independent Business Alliance and America Independent Business Alliance.

Our Custom

Custom designed jewelry by our expert team is as good as it gets, come start your journey today. Let your imagination come to life with diamonds and colored gemstones from Arizona, Montana, Idaho, Germany, Belgium, India, Africa and places all around the world.