About Us

#1 Jewelry Store in East Texas servicing Athens, Canton, Jacksonville, Chandler, Kemp, Fairfield and surrounding areas. Shop for the perfect gift for that special someone in your life. Discover a world of unique jewelry, luxurious and extraordinary designs. Visit us today and check out out special selection of engagement & wedding rings, custom designs, and watches. We have in house jewelry repair, and access to precious and semi precious colored gemstones and diamonds of all sizes and shapes.


Our Organizations 

Responsible sourcing is an important topic for us and to insure we get you the best deals and premier products we belong to severe organizations who take this to the highest level.

We are members of (IJO) Independent Jewelers Organizations, (RJO) Retail Jewelers Organizations, (JA) Jewelers of America, (TJA) Texas Jewelers Association, Athens Chamber of Commerce, Cedar Creek Lake Chamber of Commerce, East Texas Independent Business Alliance and America Independent Business Alliance.

Our Custom

Custom designed jewelry by our expert team is as good as it gets, come start your journey today. Let your imagination come to life with diamonds and colored gemstones from Arizona, Montana, Idaho, Germany, Belgium, India, Africa and places all around the world.



Our Staff

Jackie Wilkes

OWNER

Jackie Wilkes an owner of Reigning Jewels Fine Jewelry, is your watch battery and band specialist. Before entering into the jewelry industry in 2014 he spent extensive years in the commercial building industry. His leadership qualities served him well as a scout master, a successful construction business owner, and now a key member of Reigning Jewels. Where he navigates the social media world. His hobbies include fishing, golf, and dancing.

Traci Wilkes

OWNER

Traci Wilkes an owner of Reigning Jewels Fine Jewelry, is your Jewelry Design expert. She is a Diamond Graduate from the (GIA) Gemological Institute of America. She is an expert at pearl re-stringing, wire wrapping, and finding one-of-a-kind pieces of jewelry. Before starting a family owned and operated business she had 20 plus years in the Oil & Gas Industry as a Land Consultant. Along with her husband Jackie, she likes to fishing and has a passion for vintage cars.
 

Garrett Wilkes

JEWELER

The bench jeweler at Reigning Jewels Fine Jewelry. He has earned his (AJP) Applied Jewelry Profession from (GIA) Gemological Institute of America, Beginners and Advance sales from Diamond Council of America, Bench Comprehensive Training & Stone setting Training from New Approach School for Jewelers in Franklin TN. He served active duty Air Force for 11 years and currently serving in the Texas Air National Guard. Garrett also holds a B.A.S. in Environmental Science. 
  

Kelby Lawson

SALES/CUSTOM DESIGNS

Kelby's eye for fashion has allowed him to become a expectational designer when it comes to customer jewelry.

Paige Harris

SALES ASSOCIATE

Paige has an eye for style, she can help you find that perfect gift for that perfect someone.